Getting traffic to your website is more difficult than it used to be, because now there is so much competition. Most people find websites
by looking on search engines, and most people only look at the first few pages of results. So, if your website is not listed on the first couple of
pages of search results, people will have a hard time finding your website.
One way to get improved search engine placement is to pay for it. Google Adwords or yahoo Search Marketing will
gladly put your website on the first couple of pages of search results - if you are willing to pay a large cost per click. Click charges
for popular keyword phrases can be as much as $10-$20 per click! Obviously you need deep pockets to afford this kind of advertising.
Most people want long term traffic that doesn't come with steep per click charges. The way to do this is through
improved search engine placement in the organic search results. In other words, as a webmaster
you must try to get your site to be ranked highly in natural search results for as many keyword phrases as possible.
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